Nokia DVLUP, a fun, collaborative, competitive environment to build Windows Pho

I recently came across a link to Nokia’s new developers program which goes by the name of DVLUP.. Have anybody else heard of it??? I received this link in the mail:  http://www.sercononline.com/track.asp?token=330  and is basically fr windows app developers and students.. DVLUP program gives points and rewards to Windows Phone developers, bt interestingly this reward program is partly a game where you can compete with your peers, and maybe even meet some folks to collaborate with. As a player, you can earn badges for your accomplishments. Complete challenges and develop applications, you’ll begin to earn XP points (experience points) which you can redeem the XP for valuable rewards….  You can redeem these points in the Rewards Store for everything from Bluetooth stereo headsets to cool Nokia Lumia handsets to Nokia Premium developer account.